There comes a point and time where one realizes that some things need to be seen through the eyes of a child to make any sense. Chasing Cameron, the new Netflix documentary following the rejuvenated MAGCON and Cameron Dallas, features a lot of people you have never heard of, unless you are under a certain age.
Meaning that unless you are a tween girl who dotes on this group of puerile young men whose only discernible talent is to display a certain amount of charm whilst doing amusing things (to a 12 or 13 year old) in front of the camera.
Vine, which Twitter have decided to change forever, has truly created a slew of monsters here. The first episode of Chasing Cameron “With 1 Tweet” follows the rise and rise of Cameron Dallas. Viewers who stop by to watch the documentary will ask, “who the hell is he?”
To be fair, even the older crowd who are perfectly au fait with YouTube and Instagram will be somewhat befuddled by these cookie cutter replicants who look so much alike they could all be brothers, or at the very least close cousins.
Dallas, the Cameron of the title, has millions of subscribers/followers on Vine, Instagram and YouTube. He has, in fact, more fans than personal favorite Nigahiga (Ryan Higa) who has been a thing on social media since 2007. Higa also, at one time, held the record for highest amount of followers on YouTube.
Dallas started out on Instagram and soon learned, after selling himself as a model, that comedy paid larger dividends than sultry good looks. He then discovered the six second treasure trove that was Vine. Comedy, good looks and a certain amount of vapidity made Cameron a star.
He is not alone. As Emma Thompson once famously said, these new kids are not stars and they cannot act [sic]. Yet these shallow and very focussed on the money stars are raking it in.
Entrepreneur Bart Bordelon started the original “MAGCON” (which stands for “meet and greet” and the concept took off like wildfire. Sadly, for the young men who headlined the events, no one got paid for their personal appearances. With this somewhat avaricious oversight, the concept broke down.
Now, Cameron Dallas has teamed up with Bordelon, after initially causing the original to fold with his departure, to re-create the fan favorite. It is, a tween’s dream for a lot of young girls who take selfies and meet their “crushes.”
(Apparently these 20 something heartthrobs are all blazingly “hetero” as the footage from both the old and new MAGCON shows thousands of young female fans and not one male.)
It is all too easy to be cynical about this Netflix documentary. The series appears to be all about MAGCON and Cameron Dallas’ part in the company. Toward the end of episode one, Taylor Caniff (another lad you have never heard of) goes off on an assistant for not having the promised per diem ready for “the talent.”
(This is all too indicative of the mentality of these young lads. How talented is it to be attractive and do silly things for Vine? The phrase “The talent” generally applies to someone who has some. In other words, actors, musicians, singers, and so on.)
Dallas has taken steps to insure “the talent” is part of team MAGCON and therefore should not be yelling at hapless employees for not having his money ready.
Once again that cynicism creeps in when looking at this documentary series. It is, in essence, a 10 hour advertisement for Dallas, MAGCON and all the little social media celebrities who attend the show. The thing is a thinly veiled request for more money.
As PT Barnum is often quoted as saying, “There is a sucker born every minute.” This series seems to prove it. The first MAGCON in “Europe” – held in London, has a couple saying they are happy to pay for their little girls to attend.
(On a sidenote, Americans still call England and Great Britain Europe. Just to clarify; no it is not. It is Great Britain, full stop. For Europe, catch the ferry and head across the English channel. There you will find Europe.)
Dallas and Bart approach Caniff and tell him off for complaining about not getting his money to a member of staff. So much for keeping “the talent” happy. It was this issue (lack of recompense) that collapsed the first MAGCON money machine.
On one level this is impressive stuff. Who cannot help but admire someone smart enough to take advantage of this new “star” making application. Bart Bordelon may have been the first to “exploit” these young celebs but it is clear that when it comes to social media in the 2000’s there is indeed gold in them thar hills.
Dallas is a “Johnny Come Lately” compared to a host of talented YouTube personalities who realized they could make money by posting videos. Ryan Higa, Ray William Johnson, Jenna Marbles and PewDeePie are just some of the mega famous, mega earners who blazed the trail before Dallas and his new chums.
One big difference is that unlike Dallas, who got fans with little to no talent compared to the YouTuber’s before him, the first group of social media “giants” had something to bring to the entertainment table.
Vine removed the “viral” mechanism required on YouTube and shortened a newer generation’s attention span to six seconds. It also created stars that main stream media finally realized could be exploited for more money, box office receipts and audience numbers.
Catering to an ever younger demographic, television and Hollywood are recruiting from the talentless ranks of these new stars and counting on raking in some money.
A smart move if the crowds attending these MAGCON events are really as big as they seem.
Heading back to Chasing Cameron and away from the cynical breakdown of a money making machine for the vapid, the series is streaming on Netflix or can be downloaded on your flavor of smartphone or tablet.
In a day and age where an aging narcissistic reality TV personality can be elected president these new kids on the block may well be the next president elect in the not so near future.
(On a sidenote: This reviewer is a huge fan of Vine and the many people who can adequately make people laugh within a six second window. So much so that the news of Twitter changing the face of the app caused a certain amount of amazed disbelief.)
Those who have to ask just who the hell Cameron Dallas is, or indeed any of his little chums on the MAGCON, may want to give this one a miss.
[Update] Casey has informed us that the film is premiering at the Frozen Film Festival, 1 – 4 February, 2017. Viral Beauty set to be screened on Friday, Feb. 3 @ 9pm- Weyerhaeuser Auditorium.
On December 20, the star ofViral Beauty; Casey Killoran took time out of her busy day to have a chat with Mike’s Film Talk about the film. We talked about altering your appearance for a role and the challenges of wearing two hats on a project; executive producer and actor.
Virtual Beauty follows Marsha Day, an average young woman who advertises for a date on the Internet and ends up getting millions of subscribers. We are privy to her ups and downs as fame comes courting and we learn that there is a price to be paid regardless of where fame comes from.
Ms Killoran gave us some background on the film. It was written by her one time flatmate Elizabeth Lam, who is the sister of the film’s director David Tyson Lam.
Mike’s Film Talk:Hello Casey! Thanks for taking the time to talk to us. I’ve got to say that I loved the film, its message,and what you brought to the role.
Casey: Thank you.
Mike’s Film Talk:No problem! Now right off the bat, I’ve got to ask you what, apart from aspect of producing and starring in the film, drew you to the project?
Casey: I think that the message and the story of the film is something that is so current and so “right now.” We were working on it over two years ago and even then it was something that was just starting. I hadn’t seen anything like that before. The emersion of the Internet and one person’s journey that was so personal. You get to really follow their journey and learn what happens to someone who stumbles onto fame versus actively searching for it.
We see what happens to them when they become famous and this is happening right now online. People promote themselves and do that sort of thing. Once they “hit” and their stuff goes viral, they are catapulted into this stardom and it is so different from what it used to be.
Mike’s Film Talk:Yes.
Casey: Stardom used to be a secondary thing. People who wanted to act or sing focused on their craft. They worked at being good at what they did. They practised to become proficient at their passion and the fame came later. Right now, fame has become warped. Which is what drew me to the film.
Mike’s Film Talk:I think the film shows that brilliantly. The film really shows that this is the “era of the Kardashian.” No talent needed, we’ll just make you famous to sell all these products. (Casey laughing.) So how did you prepare for the role of Marsha?
Casey: The film actually started life as a short. I started working on it three years ago and then the short was put on pause. I went away and started doing my own stuff. The writer then went away and was working on her own thing.
I actually lived with the writer for three months. She got to see me and how I navigated being an actor and producer in New York City. She picked up a lot because, while she is a writer, her expertise is in the tech field. She does tech security. She thought it was interesting seeing me navigate the entertainment industry and she (Elizabeth Lam) was inspired to “sort of” make Marsha based off me and my experiences.
I was much heavier then and when she left, I lost a bunch of weight. I lost a significant amount of weight and that was when we stepped away from the short. She then came back and was “I wrote this whole feature length film, do you want to do it?”
I read it and was, this is so good but I can’t play this role, I’m not overweight anymore! What am I going to do? So the director; David, approached me and asked, very kindly, “Would you gain weight?”
It was a real battle for me. I tried several approaches. “Can we re-write it? Can she have another problem besides the weight? Isn’t there something we can do?” And they were like, no. They did say that they were not asking me to gain all the weight back but, a significant amount had to be put back on.
The reason was they needed me to look overweight enough that people would notice. My character could not be “celebrity thin” she had to be a slightly overweight girl. Heavy enough that people would say, “Why the ‘F’ does she get to be so popular.”
So I said okay and gained so much weight in about two and a half months. I ate oreos and just really messed up my metabolism. My poor body was like, “What are you doing to me?” I had lost all that weight and then put it back on and now I’ve lost it again…
Physically the transformation was a huge part of it.
Mike’s Film Talk:Yes.
Casey: It was also interesting that as I was physically changing myself…I gained over 30 pounds, I noticed that I was being treated differently when I got so heavy over such as short period of time. I took all the pent up hostility and animosity that I was getting and brought it to the role.
Mike’s Film Talk:I was going to ask about the weight thing and about how hard it was to do it. You seem to have worked out a system…
Casey: It was still a lot of work and a lot of focus. Then everyone steps away from the production when it finished filming. And I was like, “Oh great. I now have about four months to lose all that weight again!” (Laughing.) Now I have to go to the gym everyday…
Mike’s Film Talk:Well you certainly couldn’t relax and take time off.
Casey: (Laughing) No I couldn’t.
Mike’s Film Talk:I was reading in the film’s notes that you ate real cat food…
Mike’s Film Talk:Was that a last minute request by David or did he give you some time to work up to it.
Casey: It was always a kind of joke that was thrown around. And I was like David… The thing is, it was only in one scene. We never really sat down and discussed it but I was invested so I thought, “If I going to do it, I’m doing it.”
It really did help the scene though.
Mike’s Film Talk:I agree!
Casey: It’s become a talking point. People ask, “What was it like?” I always answer, “what do you think?” So it was funny.
Mike’s Film Talk:I found myself wondering what brand of catfood it was under the “fake” label. I decided it was “Fancy Feast.”
Casey: (Laughing) I’ve actually forgotten what brand it was. We picked it up from our corner bodega so I can’t tell you. I don’t really want to know. Going into the store and seeing the stuff and thinking “I ate that.” (Laughing)
Mike’s Film Talk:So…How was it? Was it really horrific or was it not that bad?
Casey: It was like, it wasn’t bad, but it wasn’t good. It wasn’t like I would eat it again. (Laughing) It wasn’t completley gross, it was more the thought of eating catfood that actually made me gag. It just tasted like a really bad pâté or something which I don’t like anyway. So it was so gross. I’ve always had a cat so…
Mike’s Film Talk: Yes I’m a cat person as well. Fun facts aside, how much of the film was actually scripted? Was there a certain amount of improvisation going on?
Casey: Well, we had a pretty full script when we started. I came to set, off-book, everything memorized and was ready to go verbatim, word-for-word, but as we went on, we noticed somethings just cropped up. For me though, I pretty much delivered everything that the writer had down for my character.
There were things that were added on as time went on. On the days when I was not working in front of the camera, I was producing and, I have to say, I never tried to blend the two functions. I was never both.
What happened was the writer wrote everything for the other characters but on the day, David was like, “Okay not do it this way, or that way.” Which was good as you got to know the person almost automatically. They had a two second intro but you knew who they were immediately.
Mike’s Film Talk:I was also going to ask, I cannot find the original source, about filming the movie. I read somewhere that a variety of devices were used, like smartphones and laptops, to record the film.
Casey: It’s funny you should ask. We did do some practise runs where we recorded things with a laptop camera. But in the real takes, everything we used was film with our very nice cameras. Each shot was “downgraded” so it looked like an iPhone or a webcam.
Mike’s Film Talk:Oh brilliant!
Casey: Yes our DP Edna Luise Biesold who did an amazing job. She would come in before the script was done and say, “Okay we need to study the lens of the phone and the laptop, what are the dimensions and dynamics, lighting (is it more green) and all that.
I have to thank her for getting everything so right. Everything was downgraded to make it look just right. She gave each shot a little bit less quality, after shooting so well, to give us what we needed. She did a brilliant job making it all look so real.
Mike’s Film Talk:I agree. It all looked spot on. I remember the first scene where Perez Hilton shows up, his nose is red and he seemingly has no makeup on. It certainly felt like iPhone footage. The way the film ends…it seems to be hinting that there could be a part two?
Casey: Yes, it kind of has, but we’re not sure if we want to venture down that road just yet. The open ended place where we leave the characters i open for discussion. I mean the director is still coming up with ideas! David will say we can have them do this…He has about a thousand more ideas, he still says, “Oh we can have them do this.”
The writer is already working on other projects. One of which is another feature length film. We are looking at our next feature, which has nothing to do with “Viral” but there is always the possibility of going back.
It would be a different scenario. In this film we did not have a “blockbuster” budget and if we came back, the world would be that bigger so maybe we could increase our budget to match that. Of course that would all depend on how well Viral Beauty is recieved, and it actually is being received very well…
We have discussed it but there is no script as yet.
Mike’s Film Talk:If people want to see the film where can they find news about where it may be premiering?
Casey: They can follow our Facebook page, we have an instagram account, a twitter account and we update the big news all the time.
Mike’s Film Talk: I just wanted to ask you, looking at your credits, this looks like the first time you’ve been in the role of executive producer. How did you like it?
Casey: Well, I’ve executive produced before, for shorts, but this was my first feature length film and I loved it. It is a lot of hard work but it is such a different quantity of work. A short is roughly over a couple of months, here and there, while a feature is over two years. It is a big chunk of your time and it is constant until someone buys it.
I’m really glad I liked the story so much. I did learn very quickly never to try doing the producer’s job while I was acting and vice versa. That was my number one rule and the other producers all agreed with it.
When we had business meeting it was the business side of things that were discussed and not the acting. I was part of a team and I really enjoyed the aspects of producing. I really like details and have no problem talking to people I don’t know.
David has other things that he does better than I do so I left those things to him.
Mike’s Film Talk:Looking at your other credits, you’ve got Gross People, a short, that is in post production. Have you got anything else coming up in the near future?
Casey: Hmm. In the near future. We have that, Gross People we are working on another project, minus Liz as an executive producer but we are adding on the DP on Viral Beauty and we are working on a new piece right now. We have been writing for close to three months now but it is still in “baby form” now.
Edna is taking a short sabbatical right now but the topics we’re turning to now are more about taboo subjects and bit more serious and darker. But, we will still have comedy in there because the three of us will naturally err on the side of levity. Although we’re also very intense (Laughing) so we don’t mind taking really dark subjects and shining a light on them.
The Wrap Up:
The interview ended with a look at that “lighter note” and we asked Casey which comic scene was her favorite in the film.
She responded that it was not the cat food scene and while she did like acting with her cat, her favorite bit was getting egg smashed in her face. Casey also like the “racist rant” which is, she says, so far from her. She also liked dancing with her cat.
We both agreed that not only was the Internet moving ahead at frantic speeds but that gaming and technology are also advancing at amazing rates. Virtual Reality was discussed and the idea that not only would robots become a daily thing but that the Star Trek Holo Deck was only one step away.
For those who have not seen the trailer, have a look now and see what we have been talking about.
[Update] We have been informed by the star, and executive producer, of Viral Beauty; Casey Killoran, that the film is premiering at the “Frozen Film Festival” February 1 – 4, 2017. Head on over to the site and to find out further information. For the actual screen time please see the end of this review.
The film can be seen as a sign of the times, a cautionary tale that encompasses Internet trolls, marketing and YouTube as well as other world wide web platforms and their “stars.”
Viral Beauty has one singular message to deliver; this is the age of Internet stardom and this medium will continue to give us the “next big thing” until something else comes along. Not necessarily a new personality, as this happens on a regular basis anyway, but more like another alternative to the Internet with its daily doses of Vine (RIP), Instagram and YouTube.
There are other streaming services, for example, which have devoted fans. Twitch, Periscope and Snapchat are other mediums that allow the creative, weird and wonderful to air their wares, so to speak.
Viral Beauty tells us that this is the time of Internet personalities and stars that have nothing to do with the traditional mediums of television, film and/or stage. There are YouTube and Vine “stars” who are working in television and film, much to the derision of two time Oscar winning Brit actress Emma Thompson, and their actual worth as performers is debatable.
(Look at the dire Hulu thriller Freakish and the substandard acting by the “YouTubers and Viners.” There are other “millennial” aimed programs to chose from. Another example of execrable acting and abysmal writing can be found on the Netflix series Haters Back Off.)
Viral Beauty does not rely upon the acting talents of these personalities but rather uses their natural charisma and ease in front of the camera to prove its point.
What is the point, exactly? Well, the film tells us that the Internet is a minefield that not only urges its users to engage in unashamed amounts of narcissism, but it also raises each person’s expectations falsely.
Killoran’s character starts the film as an “average” overweight female who posts a dating advertisement. She asks for suitors who are, according to the world of the cyber bullies, out of her league. Perez Hilton airs her video and opens up a world of criticism and the haters latch onto Marsha.
This inadvertently launches her into a sort of Internet stardom that is capitalized on by Zara Zhang (Ruibo Qian) a type of talent manager who sees an opportunity to market Marsha’s newfound “popularity.”
The film follows Day’s journey from infamy to fame and along the way we are privy to her ups and downs. Viral Beauty works hard to give its audience a “fly on the wall” perspective. It feels almost like a web documentary or, at the very least, like an Internet version of The Hills or The City.
It is interesting to see that fame, no matter what flavor or color, affects everyone pretty much the same. There is the incredulous feeling at the start of it all. The “star” is swept away by their incredible good luck. This then turns into the inevitable selling-out phase when that fame starts to fade.
Director Lam shows us what depths these new stars will go to and even shows, somewhat peripherally, how these famous personalities make their money and lose it.
The film is a comedy, but it does not deviate too far from its acerbic approach. Day is almost a Cinderella type character whose escape from mediocrity is accidental. We do feel for Marsha as she earns her lumps for that meteoric rise in popularity.
Viral Beauty is a 4.5 star film that comes very close to earning a full roster. It is clever in its criticism of Internet stardom, the monsters it creates and the lives it changes. The brother sister team (David and Elizabeth) offer up this romantic comedy of errors with a dose of wry humor that makes the tale, and its message, very palatable.
The film is premiering at the Frozen Film Festival, 1 – 4 February, 2017. Viral Beauty set to be screened on Friday, Feb. 3 @ 9pm- Weyerhaeuser Auditorium.
ABC’s Jimmy Kimmel knows what people like and he has brought back those celebrity mean tweets and it should come as no surprise that the video uploaded on November 20, 2014 – a mere two days ago – has gone insanely viral. With over 10 million views, and rising this latest group of performers run the gamut from A listers to “not-so” A listers. Hollywood comedy legend Bob Newhart, Chloe Grace Moretz and Gwyneth Paltrow were among the celebrities who read their nasty tweets out loud and it has to be said, that despite some pretty hurtful comments, this segment is still wildly popular and painfully funny.
While the world reacted in outrage at the Turkish government shutting Twitter down, the website closed down a naughty underage teen account in the U.S. The account, @LIPartyStories, infuriated and shocked parents as the youth of Long Island posted pictures of themselves partying down. The underage kids were seen drinking, drunk, “touching each other intimately” and seminaked.
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