With the premise of being a messy surprise, at least according to creative director Spike Jonze, the YouTube Music Awards is, thus far, very messy and not surprising at all. At least Jonze did not exaggerate. The show is incredibly messy and not just dipping one’s hands in a cake to pick out winners messy. The entire experience was disappointing.
It is only a matter of hours until the first inaugural YouTube Music Awards will be broadcast worldwide over the internet and Creative Director Spike Jonze promises that the live event will be massy fun. The first ever music awards program will be getting life feeds from five different locations and will be part of the main ceremony produced at Pier 36 New York City.