With the premise of being a messy surprise, at least according to creative director Spike Jonze, the YouTube Music Awards is, thus far, very messy and not surprising at all. At least Jonze did not exaggerate. The show is incredibly messy and not just dipping one’s hands in a cake to pick out winners messy. The entire experience was disappointing.
It is only a matter of hours until the first inaugural YouTube Music Awards will be broadcast worldwide over the internet and Creative Director Spike Jonze promises that the live event will be massy fun. The first ever music awards program will be getting life feeds from five different locations and will be part of the main ceremony produced at Pier 36 New York City.
The first YouTube annual music awards ceremony on November 3 is featuring some big names and some big suprises. With the Google owned site moving into the paid digital music arena they are focussing on pulling in more mainstream, big name artists for their potential audience. Arcade Fire, Eminem and Lady Gaga are just three examples of the calibre of entertainer that will be there on the night of the YouTube Music Video Awards debut.
Following hot on the heels of Google’s recent reveal that YouTube will start competing in the world of digital music, the media site has announced their first annual music awards event. The ceremony will take place on November 3 in a contest of mainstream music vs “homegrown” local, and not so local, internet artists. The video at the end of the article talks about the upcoming event.