An Open Letter of Gratitude to Apple

MacBookPro

Marketing shot of MacBookPro
Dear Apple,

Firstly I have to say that I was a reluctant convert to the MacBookPro. My daughter got one for her studies at University, and the run-up to Uni, College. Her, now aging, MacBookPro stood her in good stead during her time learning about the video game industry and still does quite well considering it is now several years old. She talked me into purchasing a Mac when my old PC bit the big one.

Amazingly enough, the big reason I decided upon the MacBookPro was the iMovie editing capability which, having watched my youngster edit her video reviews on game, looked infinitely easier than anything Microsoft had on offer.

I bought my Pro in 2013. I edited quite a number of videos in the UK, before you went and changed the way iMovie works. Still, I do not do videos that much anymore so that is not a real big issue, plus I’ve gotten used to the changes now so I forgive you for making it that bit more difficult.

So far my MacBookPro has survived being taken to South Africa on a whirlwind fact-finding tour where I had to interview several sources who claimed that Nelson Mandela died in June 2013 and not December as official sources insisted. It made a trip across the ocean to Las Vegas unscathed in 2014 and even managed to escape damage at the many conventions attended at Vegas. From The Amazing Comic Con to the Star Trek Convention, my MacBook resisted all my clumsy handling to stay scratch and dent free.

Later on at the start of 2015, while in the Southwest desert of Arizona, my MacBookPro has managed to keep working after being transported via backpack all over the hardpan floor and the local “one-horse” town. It still performs admirably despite it’s carrier falling down a wash while walking across the desert.

MacBookPro 11.4"
My trusty MacBookPro

It has also survived its owner being knocked off his bicycle by a hit and run driver in Love’s Truck Stop car park. An incident that resulted in my going airborne and landing on my back. The backpack with my trusty MacBookPro clunked heavily on the hard ground and 5 weeks later, when I could finally ride my bike again, I fell off the same bike outside the local Burger King and once again my poor MacBook hit the ground hard.

Despite all these tumbles and falls, the only real damage seems to have been on the case itself. A few scratches and dings that are superficial at best. This “cosmetic” damage has not interfered with the workings of my “laptop” and it still labour effortlessly as my only blogging and vlogging device. On top of being the instrument I used to write nearly 2,000 articles for the newspaper I worked for, it still functions as my main source of news from the outside world via the Internet.

MacBookPro
My Survivor, you have to look close to see those scars…

I mention all this because I’ve never felt the need to write any sort of letter to any company, open or otherwise, about any of their products. My MacBookPro has proven to be the best purchase ever made by this consumer. Sadly, my iPhone 5 has not had quite the same track record, for some odd reason the display screens in my phone go off and I’ve had replacements twice now, but I am not complaining, as your customer service is head and shoulders above the competition.

In closing, let me just say thank you Apple for continuing to make such a workhorse of a laptop. I am writing this open letter of gratitude, admiration and praise about my MacBookPro, the one that I call survivor, and the dependable tool that I plan to use for a long, long time.

A most impressed customer,

Michael Knox-Smith

6 May 2015

Author: Michael Knox-Smith

Former Actor, Former Writer, Former Journalist, USAF Veteran, Former Member Nevada Film Critics Society (As Michael Smith)

7 thoughts on “An Open Letter of Gratitude to Apple”

  1. I keep stopping by your blog, the last time I read was Rich’s #tbt article…that was what you meant…right? Your part of the country is a bit far for me to literally stop by! 😉

  2. Glad you and your machine are well, or at least, surviving. You will have to drop by. We need to address the issue of reciprocity as the basis of a successful relationship.

  3. It is so funny to look back on my negative reaction to Megs getting her Mac! Now, of course, I’d never go back to Microsoft and their crap system! 🙂 I adore my MacBookPro!!! Nice to see someone else is a fan!

Discover more from Mikes Film Talk

Subscribe now to keep reading and get access to the full archive.

Continue reading